Forms and Conventions

Forms and Conventions

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Uploading footage

Unfortunately due to lack of supplies at the school there is only 1 macbook to share between 4 groups inorder to upload footage therefore I have to get on with other stuff to kill time, to speed things up I am going to bring my own macbook in after speaking with the technicians and finding out that I will be able to transfer my footage onto the macs in school or even just do the whole of my editing on my macbook.

Filming for the first time

Over the weekend I was able to meet up with my actors, unfortunately I was not able to meet up with them at the same time therefore it was hard to film parts of my music video, however I made best with the very little time I had and decided to film some shots that I could use of them, these being tracking shots and various close ups. Although these shots were not story boarded, I gathered that I could fit them in, plus I dont have time to be wasting when I am finally able to get myself and the actors together at the same time.

Story board

These are the story boards I completed in lesson today, I have drew a picture of the original shot and then explained how it will develop and also what it is supposed to represent.

Todays Plan

In my lessons today I plan on expanding my analysis on the music videos and also if I have time begin a story board for my first few scenes. I am making the storyboard so that I have a basic structure for my music video however once out shooting it I might change my ideas slightly.

Things I have To Consider

Planning: The actors need to be clear on the planning for example, showing story boards, planning props, costumes and locations, organising times and dates and also try and keep a record of everything that you're doing.

Shooting: Bring a device to play the song so that the singer can mime the song and also so that I can hear it when I come to edit the piece together. I should really get three different shots of every scene at different angles so that I can capture everything and also so that I have more footage to work with.

Uploading: When uploading footage I will be cutting my recordings into reasonable sized chunks so that it is easier to manage and organised, meaning no footage can be lost, it will also be time saving.

Lip-syncing: This will be the most time consuming part of the project, one I have gotten rid of the excess footage and started to peice together the lip synching will have to be precise, by matching the sound waves to the clip.

Editing: Once I have chosen my clips and finished my lip syncing I will then start to choose what clips I want to include in my music video, I should expect to make compromises as some footage that I like may not be suitable for the video. I need a lot of time for editing inorder to edit to the best of my ability, a suggested 8-10 hours will be needed.

Half Term Holiday

Unfortunately over the half term holiday I was unable to film with my actors due to myself and one other girl being at work all week therefore we are going to have to limit our filming to tuesday mornings and the odd night during the week if we are free. This will mean it will be harder to meet the deadline, therefore I need to manage my time effectively.

Shots

These are some of the location shots I took:

 

Locations

I recently went to Newcastle to take pictures of some of the locations I was hoping to use, whilst looking around I found some other locations which I thought could be useful if I was wanting to use more.

I am wanting to use the millenium bridge at night, however unfortunately my only available time was to go during the day so I hope to go at night sometime soon. I think I will benefit more visually if I film at night as the lights will not only look effective but they also represent the album name of the song i'm using.

Tatu - All The Things She Said

Tatu – All The Things She Said is another music video portraying a lesbian relationship however unlike the others I have analysed it is highly provocative and sexualised by the use of rain and wet clothes, as well as the kissing and physical contact, this is probably to attract a specific audience. As this video was made in 2009 it was the first of its kind therefore was shocking for the viewer’s however now a days it is not as taboo as it was. The lighting is very dark and seems as though a tinge of green has been edited to the lighting. There are a lot of close ups when the physical contact and kissing happens, once again this is to make it stand out and emphasise what they are doing, attracting a certain audience once again. The lighting changes between the scenes, when there is a scene with the onlookers the lighting is very dull and negative, where as when the scene is on the two lesbians the lighting is bright and happy, this is probably to show the positivity they feel together in contrast to the more than likely negative opinion from the people watching. The close ups of the girls behind the cages and the bars suggest that they cant come out to the world, which is rather symbolic considering the music video is highly provocative. The cinematography is very hectic, there are lots of zooms which is not something that is normally used in music videos, also there are lots of cuts, almost like it is pictures of the scene straight after eachother, this once again is not a typical convention of the music video.

Ed Sheeran - Give Me Love

Ed Sheerans, Give Me Love portrays all sexual orientations in his video, which I find useful as I have recently changed my idea to have a music video with the storyline of lesbians. The video is about a girl who we see in the start has killed herself however the scene cuts to the past and we see she is a  is a portrayal of cupid and she goes around with arrows finding people love because she can’t find it herself, it’s not until the end when an attractive policeman comes in to find that she has killed herself that the arrow and wings disappear implying she has finally found love. The music video is 90% in slow motion, possibly to add tension and emphasis, but also to make it look like she is ina fantasy or dream like state, there is also a lot of tracking and panning to help the storyline develop. The lighting in the music video has clearly been edited as the effects are rather gloomy and kind of vintage. Although the video shows different relationships the directors have still used an attractive blonde woman, which will attract another type of audience. There are specific close ups of the gay couples kissing, which could be to emphasise that there are different relationships, also in the club scene she stabs the man who then begins to kiss the other, the camera then tracks back to show that they are the only gay couple there, one again I believe this is to single them out, but not in a bad way.

Change of Ideas

I have changed the idea of a boy/girl relationship to a girl/girl relationship as I have realised there are not many music videos that explore this. I think it will give an extra edge to my music video as it will be different enabling it to stand out.

My new storyline still fits in with my interpretation of the lyrics to 'The End' however now I have a twist in my story.

My new storyline is going to be about two girls, one who is a lesbian and one who isn't infront of her friends however is infront of the actual lesbian. They have a relationship but it is secret and or is only when the apparent 'straight' girl is drunk, eventually the actual lesbian gets fed up and realises she deserves better.

Music Video From Last Year

This music video to Florence and the Machine – Shake it out uses the storyline of a fairy tale for the concept of their music video as it is predominantly a love song. I found the concept hard to grasp at first as I was not clear as to what was going on, this could have been improved by making the narrative more clear. The scenes of the girl miming are good in terms of camera angles etc. however the acting is rather poor, it needed to look real whereas I felt this didn’t. I liked the noticeable changes in colour difference to represent the different storylines however I was unclear of what the difference was meant to show. I found that the locations for the music video were suitable and the ranges of different shots and angles they incorporated fitted the theme of the video.

Ideas For Shots Etc

Today I expanded on a few of my ideas for the music video, showing representations etc

Plan 1

We've only ever kissed lying down
We've only ever touched
When there's no one else around
I can be elusive
If you want me to
I'm not being intrusive
I just wish I knew the truth

As to why
I wait for you
Longer than the average person would
And why
I think about you
More than I think one should

Our bodies fit together
Like a make-shift puzzle
And it's clear to see why you puzzle me
And you turn your frame
And you whisper my name
As though I am a burden

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new?
So what's new?

I am at your house
So I belong to you for now
Trying to impress you
But lord I don't know how
I can be a statue
If you want me to
I'm not being difficult
I just need to know the truth

As to why
I'm wanting you
And I would take you if I could
And why I'm still (lay?) here
It's something I still haven't understood

Our hands rest together
Like pieces of paper
But they're always blank
When I hold your hand
And it gave you a fright
When I stayed the night
And you gave yourself to me

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new?
So what's new?

It's not the end
It's not the end
So don't lets pretend

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm making up for you
So what's new?
So what's new?
So what's new?

Light Blue - Narrative
Dark Blue - Live Performance

Locations

 I would like to use the bridges at night because it would be effective with the lights, also because the album name from the song I have taken of Ellie Gouldings is called lights, therefore it would make the music video believable.
I also want to use a bedroom that is all white as I have seen this in Ellie Goulding's video with Calvin Harris and found it to look really effective.
Another location I would like to use is saltwell park because of the scenery, it would look great in the background of the music video.

Ideas For My Music Video

My Interpretation Of The Song

There is no offical meaning to the lyrics however I think that it's about a girl waiting for a boy as he is only willing to be with her behind closed doors. She knows that this is wrong and that she shouldn't wait for him and be with someone else but she seems to love him and is kidding herself that he is going to turn around and make it official.

Ellie Goulding - The End

We've only ever kissed lying down
We've only ever touched
When there's no one else around
I can be elusive
If you want me to
I'm not being intrusive
I just wish I knew the truth

As to why
I wait for you
Longer than the average person would
And why
I think about you
More than I think one should

Our bodies fit together
Like a make-shift puzzle
And it's clear to see why you puzzle me
And you turn your frame
And you whisper my name
As though I am a burden

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new?
So what's new?

I am at your house
So I belong to you for now
Trying to impress you
But lord I don't know how
I can be a statue
If you want me to
I'm not being difficult
I just need to know the truth

As to why
I'm wanting you
And I would take you if I could
And why I'm still (lay?) here
It's something I still haven't understood

Our hands rest together
Like pieces of paper
But they're always blank
When I hold your hand
And it gave you a fright
When I stayed the night
And you gave yourself to me

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new?
So what's new?

It's not the end
It's not the end
So don't lets pretend

Cause I'm making up for lost time
And I'm making up for you
And I'm waking up from last night
And I'm making up for you
So what's new?
So what's new?
So what's new?

Getting permission to use the song

 In order to get permission to use the song I had to message Polydor records. Although I may not get a reply it is still crucial that I ask.

Analysis

I have started analysing previous music videos such as a final project from the last a level class at my school. *INSERT VIDEO CLIP* This music video to Florence and the Machine – Shake it out uses the storyline of a fairy tale for the concept of their music video as it is predominantly a love song. I found the concept hard to grasp at first as I was not clear as to what was going on, this could have been improved by making the narrative more clear. The scenes of the girl miming are good in terms of camera angles etc. however the acting is rather poor, it needed to look real whereas I felt this didn’t. I liked the noticeable changes in colour difference to represent the different storylines however I was unclear of what the difference was meant to show. I found that the locations for the music video were suitable and the ranges of different shots and angles they incorporated fitted the theme of the video.

Starting A2

For my project this year I am going to be making a music video to the song Ellie Goulding - The End, as it wasnt a single I will have to analyse the lyrics in order to come up with an idea for the storyline to the music video

Evaluation - (LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?)

Evaluation - (WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?)

Evaluation - (HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?)

My magazine has a wider audience as it is not a specific genre and can appeal to male and female audiences.

 It will be sold in shops and also advertised on the internet with sites like, twitter, facebook and youtube. 

The internet is the best place for my magazine to be advertised as most internet users are signed to social networking sites, my target audience is also the age of the most common internet users. Facebook will allow people to see it through similar posts they have liked or searched, for example Q magazine or Music magazine. You could also create a facebook page for the magazine which you could upload exclusive facebook content. This would be the same for twitter as related searches can be found, you could also create a twitter for your magazine where you can keep your followers updated and up to date. 

Evaluation - (WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?)

Check this out on Chirbit

Evaluation - (WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?)

What kind of media institution might distribute your media product and why? on Prezi

Finished Piece

Unfortunately I had a problem with my magazine as I missplaced my usb, therefore I have used a previous magazine I have made and improved it.

Evaluation - (HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?)

Representation of my media product from rebeccadafter

Evaluation - (IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OR REAL MEDIA PRODUCTS?)

My completed magazine contains conventions and features of magazine already out on the market such as Q. The magazine Q uses a basic colour scheme of red, black and white which keeps it looking simple yet professional which is why I followed this colour scheme in my magazine. My magazine also uses similar features to Q such as interviews and reviews, although I took ideas from Q I had to ensure I developed the conventions in order to make the magazine my own. In order to do this, I changed the target audience slightly as I used more recent and varied artists e.g. drum and base and r&b I chose this because of the feedback I received from my questionnaires. I don't know of any magazine which contains these genres together meaning there is a huge gap on the market.

Front Cover Image

 

 

This is my original photo that I took for my front cover, I decided to use my knowledge of photoshop inorder to slightly edit the photo such as, editing the colour of her eyes, face and lips.

 

This was the finished product

Flat Plans

These are my original flatplans for my magazine, they may change if I find a different inspiration.

Organisation

In order to manage my time effectively I have created a timetable of all the aspects I need to do to complete the course at a high level.

 

Date
28th - 4th	Plan out front cover, flat plans and take photos
4th - 11th	Begin cover and think about article topic
11th - 15th	Continue with cover, start to write article
15th - 25th	Start planning contents page
25th - 4th	Continue cover and start contents page
4th - 11th	Continue contents page and make corrections on article
11th - 18th	Start article
18th -25th	Make improvements on all elements
25th - 28th	Think about evaluation
8th - 15th	Evaluation
15th - 22nd	Evaluation
22nd - 29th	Evaluation
29th - 3rd	Final cut off, make last minute adjustments

My Magazine

I have decided to create a indie/alternative music magazine aimed at an audience of 16-21 year olds (young adults). Inorder to gain the best result possible I will create a questionnaire asking what my target audience would most like to see in it, I have came up with a series of questions which are:

1.    How old are you?

2.    Are you male or female?

3.    What do you want in a music magazine?

4.    What type of music genre do you like the most?

5.    Do you buy any music magazines already, if so please list?

6.    Why do you buy them magazines?

7.    If you don’t buy magazines why not?

8.    What sort of price would you be willing to pay for a music magazine?

9.    How often would you buy a music magazine?

10.  What do you want a music magazine to contain?

11.  What free prizes/goods would you like to get from a music magazine?

12.  Would you like to see horoscopes in a music magazine?

13.  What artists would you like to see in the magazine?

14.  Would you like to see the top 10?

15.  What colour schemes would you like to see on a magazine?

16.  What usually catches your eye the most on the front cover?

17.  Would you buy a weekly or monthly magazine?

18.  Would you prefer an all-male magazine, all female magazine or a mixed gender magazine?

19.  Would you rather read an interview or an article on an artist?

20.  Would you like to see advertisements?